Global Printer Consumable Industry United Conference is held in Zhuhai. The theme is “Change, Focus on 2016”. Ivan Rosales, the Chairman of Latin America recycled printer consumable industry, launched a speech regarding Latin America Market.
According to Ivan Rosales, HP, Xerox, Samsung, Epson and Kyocera are the most popular brand in Latin America market. The following are three main reasons that Latin America Market is not explored well. First, Fake original consumables take some market share. Second: Unfair competition from local inkjet and toner cartridge remanufacture. Third: Misleading advertising campaign from original brand manufacturer.
According to Ivan Rosales, the end-users begin to pay great attention to compatible or remanufactured printer cartridges since the original consumables are very low quality. The competitive price and good quality are the most important factors when the consumers choose goods. Chinese remanufactured copier toner cartridges and toner spare parts can meet their requests very well. The less developed Latin America economy is another main reason consumers choose remanufactured printer consumables.
Considering all of above reasons, Latin America has great potential market for printer consumables, including the following areas: copier toner cartridges, inkjet cartridge. Toner spare parts. Toner powder. Etc.
When the speech comes to an end, Ivan called for more capable companies to invest in Latin America in the future, to bring more technology, resources to Latin America.